Finding Our Way Materials
– Posters now available!!
Welcome to New Community
Coalitions
What Are Other Coalitions
Doing Around the Series?
Want to Talk to Other
Community Coalitions? Join
them in Discussion!
The Complete PaginatedFOW
Collection Alternative
Is Finding Our Way
Running in Your Community?
In our August 16th email, we
asked for your help in
identifying newspapers that
are printing Finding Our
Way. Given the events of
the last few weeks, many
editors have understandably
postponed inclusion of the
series in their newspapers.
Therefore, once again we are
asking you to get in touch
with your newspaper editors
to find out if they plan on
running all or part of the
series and to let us know
what you find out. We are
tracking the 500 daily
newspapers in the country,
but there are 5,000
newspapers that publish 6 or
fewer times per week and WE
CAN ONLY GET INFORMATION ON
THEM FROM YOU! Please send
us an email at:
steeringcommittees@bballard.com
and put “newspapers” in the
subject line.
In order to make the
information most useful to
those who are reporting on
your success, please include
the following information:
- Name of newspaper
- Name and position of
newspaper editor or other
staff to whom you spoke
- Email address for the
person to whom you spoke or
for general inquiries to the
paper
- Whether the newspaper is
published daily or weekly
- The approximate
circulation of the newspaper
- The number of articles
from the series (and titles,
if known) that they plan to
run.
Finding Our Way Materials
– Posters now available!!
We are excited to
announce that the Finding
Our Way posters are now
available. If you or your
coalition would like to
order some of these posters,
please email your request to
findingourway123@aol.com.
Community coalitions across
the country are requesting
and disseminating Finding
Our Way materials with
great success! To date we
have sent out over 8,400
Community Action Brochures,
over 1,400 Newspaper
Brochures, and over 1100
Community Action Guides.
These materials have reached
people in over 46 states and
30 national organizations.
Great job everyone!!!
If you would like to
distribute some of these
materials, please email us
at
steeringcommittees@bballard.com
with “materials” in the
subject field.
Welcome to New Community
Coalitions
We would like to welcome two
new community coalitions
that are new to the outreach
effort for Finding Our Way.
Welcome, Green Valley, AZ
and Providence, RI! We look
forward to working with you.
What Are Other Coalitions
Doing Around the Series?
We have received emails
from many of you informing
us of your activities
surrounding the Finding
Our Way series. Here are
a few things some of you are
doing around the country.
•
The local coalition in
Murray, KY is working with
their NPR member station and
encouraging them to run
related stories each week
during the series.
•
Aging with Dignity and the
local coalition in
Tallahassee, FL have gotten
their local paper not only
to run the series, but to
print a companion piece
about Five Wishes as well as
other local interest stories
related to the series.
•
In October, the Santa Cruz
County End-of-Life Coalition
will be sponsoring a local
Day of the Dead community
altar. With their
encouragement, a local Girl
Scout Troop has created a
badge around the Day of the
Dead and All Souls. They
also are hoping to work with
a well-known local dancer to
creating a dance event
called "Dancing with the
Elephant.”
•
The coalition in Green
Valley, AZ is working with
the local library to hold a
weekly meeting to discuss
the Finding Our Way
articles. They are
contacting local schools,
civic organizations,
churches and retirement
complexes offering panels or
speakers following the
publication of each article
in the series. They have
enlisted local doctors,
hospice representatives, and
other relevant professionals
to join the panel
discussion.
•
Sacramento Healthcare
Decisions has arranged for
the entire series to be
translated into Chinese and
have secured a commitment
from the World Journal (also
known as the Chinese Daily
News with a national
circulation of 350,000) to
publish each of the 15
articles in their weekly
Sunday magazine. They are
also working with a World
Journal reporter in the San
Francisco Bay area to
develop 15 local stories
that will be included in the
Bay area edition and are
developing some programming
for Chinese television and
radio stations.
Want to Talk to Other
Community Coalitions? Join
them in Discussion!
Have you visited the
discussion boards on the
Finding Our Way website?
They are designed to be easy
to use and a great way to
share information with other
coalitions. What events are
you organizing around
Finding Our Way? Had any
big successes or run into
any barriers? Have any
questions? Tell us and tell
the other coalitions by
going to
http://www.findingourway.net/forum/groups.htm
The Complete Paginated
FOW Collection Alternative
All 15 articles of the
Finding Our Way series
are available for
publication in a
“magazine-like” series
reprint. There are two ways
this might happen. You can
have it printed at the local
level in a version that
would allow for
identification of the local
newspaper and accommodate
local advertising. The FOW
project is also exploring
production and distribution
of a generic paginated
collection that would have
no local identifiers. Your
community could use
pre-printed stickers on this
version to acknowledge your
local coalition, newspaper,
or other funding source.
Healthcare organizations,
hospices, and end-of-life
coalitions have the
opportunity to pursue
collaborative agreements
with their local newspapers
and other organizations to
purchase copies of the
series in either format.
This might be an opportunity
for your coalition to find a
funding partner.
The locally produced
paginated version can allow
for either one page or five
pages of advertising, which
could offset the cost of
printing. There is also an
opportunity to include a
local article, if one was
written in conjunction with
the series. The creative
possibilities are endless.
For a minimal investment,
this public education and
outreach “tool” could be
made available in doctors’
offices, hospitals,
community forums, libraries,
etc.
Finding Our Way is
exploring the second
possibility, a paginated
collection that would be
printed in a very large
production run and
distributed nationwide. If
there is sufficient interest
in this alternative, we
would provide you with
copies of this reprint at
the lowest possible cost. In
order to accomplish this, we
need to get an idea of how
many of you would be
interested in purchasing the
paginated reprints and in
what quantities. If you
believe that your
organization or your
coalition would be
interested, please email us
at
steeringcommittees@bballard.com
with the approximate amount
you think you might be
interested in purchasing.
The subject line of your
email should read
“reprints.”
