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Goal:
To encourage local newspaper to run the Finding Our Way newspaper series
Suggested Timing:
Start now and continue throughout the series
Suggested Steps:
Your local newspaper can obtain this series free of charge from Knight Ridder/Tribune Information Services in two formats: text and paginated. They can run the articles as part of their regular news section or as a separate supplement. Your community coalition can strengthen the impact of the series with local stories and resources.
- Meet with your newspaper's managing editor to encourage the newspaper to run the series. A small, diverse delegation from your coalition might be most persuasive.
- Meet with your newspaper’s editorial board to encourage supportive editorials throughout the series
- Offer to help develop directories of local resources on issues covered by the series. Your newspaper can print these as “sidebars” along with the national resources that will appear as part of the series.
- Provide ideas to your newspaper for local stories and people – including patients and families – to whom reporters can talk regarding specific topics, for example, spirituality, grief, or hospice.
- Offer to help reporters develop their own stories.
- Offer to collaborate with the newspaper in hosting one or two high-profile community events (e.g., a Community-Hospital Summit, Public Forum).
- Meet separately with the newspaper’s advertising department to suggest potential advertisers related to specific topics covered by the series. This should be done after your newspaper has expressed interest in carrying the series.
- If your newspaper has a relationship with a particular local radio or television station, talk to the news directors there about developing related coverage.
- Talk with the outreach directors of your local public broadcasters about coordinated coverage. Remind them of the success of On Our Own Terms last fall and invite them to participate in the outreach campaign for Finding Our Way: Living with Dying in America.
Instructions for Newspapers:
- The articles will move to KRT (Knight Ridder/Tribune) subscribers via AP DataFeature
- The articles, the accompanying photos, the series log, author photos and short bios of each writer will be available to any newspaper at no cost on KRT Direct
(www.krtdirect.com/dying)
after August 6th
- KRT will produce a set of paginated pages for this series. The paginated pages will begin posting after August 30th and are also free to any newspaper. For questions about the paginated pages, contact KRT OnePages at (202) 383-6151 or
krt-onepages@krtinfo.com
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